Michelle is a creative storyteller and behavioural scientist, blending deep insights into human psychology with a knack for narrative-driven content. Trained at the London School of Economics, Michelle crafts content that speaks to fundamental human emotions, guiding brands to resonate at a core level with their audiences. Whether designing immersive brand personas, emotive campaigns, storytelling content, or building intuitive change management strategies, Michelle’s work is underscored by empathy and a meticulous attention to the nuances of human behaviour.

 

A published fiction author, her debut novel Nothingness—available at Waterstones, Amazon, and WHSmith—reveals her unique narrative voice, blending philosophical themes with creative flair. This echos in Michelle's professional content/copywriting works, who draws on her storytelling expertise to transform abstract concepts into compelling, simplified, relatable narratives that drive genuine connection and lasting impact.